Featuring four outstanding examples of the diversity and complexity of this wildly Instagrammed wine variety, the NEW cellar door & wine club exclusive pack will take rosé fans behind the scenes of their favourite pink wines. 

The new pack aims to highlight just how far rosé has come since the cordial sweet days of yesteryear. 

“When the sun is shining, there’s nothing like a chilled glass of rosé to enjoy with friends. It’s the perfect picnic wine, but also a super drinkable drop to enjoy all year round,” Howard Park Wines Chief Winemaker Nic Bowen said. 

“The style of rosés has come a long way, even in just the last five or so years, thanks to the never ending desire for winemakers to innovate and experiment – be it behind the scenes in the winery or through varietal selection. On the consumer side, there is increased curiosity and excitement for styles beyond straight salmon-hued pinot noir, with plenty of juicy, delectable examples spanning shiraz, grenache and even nero d’avola.”

“This special pack is the perfect way for wine drinkers to open their eyes to new styles of rosé and get a deeper understanding of wines from our stunning South West wine region.”

Rosé continues to experience a renaissance as sales grow in Australia and consumers open their repertoire to new styles. According to consumer research from Wine Intelligence in 2018, rosé has quickly found a foothold amongst the more traditional red and white wines available on the market. 

“As attitudes to rosé wines are changing, we are now seeing a third of all regular wine drinkers choosing rosé not only in the summer, but also throughout the year, which is almost double the population of year-round drinkers compared with Wine Intelligence data from 2007,” Wine Intelligence’s Matthew Jenkins wrote. 

The Burch family has put together this exciting virtual tasting experience so that wine lovers can learn from Bowen and sample four of the family winery’s top rosés with their wine-loving friends from the comfort of their own home. 

The pack includes four rosés crafted using an array of varietals including grenache, pinot noir, shiraz, and pinot gris from regions including Margaret River, the Swan Valley, and Great Southern.

The kit includes scorecards for tasters to judge a favourite for themselves and a QR code that will lead participants to a virtual tasting direct from the Howard Park Wines cellar door.

Those looking to explore a selection of world class Western Australian rosé can head here and purchase their own limited edition pack for $99.