Excellence in Wine Tourism Celebrated

  • Howard Park

Howard Park Cellar Door Manager, Emily Bromell, wins inaugural award for wine tourism.

The Howard Park team have yet another reason to celebrate after its Cellar Door Manager, Emily Bromell was awarded the 2018 Margaret River Busselton Tourism Association Wine Tourism Excellence Award at the Langton’s Margaret River Wine Show awards dinner last week.  

This was the inaugural year for the award, which recognises a person’s outstanding contribution towards the Margaret River Wine Tourism industry.

Emily has been Cellar Door Manager at Howard Park since 2013, overseeing the evolution of Howard Park’s Cellar Door and has spearheaded new and innovative events that have attracted tourists to the region and the winery.

 “It is a huge honour to be named the first recipient of the Wine Tourism Award,’ Emily said. “I feel grateful to the Margaret River Wine Association, as well as the Tourism Association for this new initiative that recognises there is a lot of behind-the-scenes work in the wine industry and I am excited that this opportunity exists for my peers in the future.”

Emily has worked closely with Howard Park’s owners, the Burch Family, for 5 years, and continues to be instrumental in the creation and maintenance of a collaborative and supportive team culture within Cellar Door.

Furthermore, she credits her colleagues for their dedication, “This is really for ALL of cellar door. The team all work really hard, they are very passionate about both the wine they pour and the region as a whole. Any excellence in our day-to-day tourism is all theirs!”

The Burch family is thrilled for Emily to receive acknowledgement from the local industry.

“Emily is a wonderful Cellar Door manager, we have a happy little team in Margaret River and we are very proud of all that she has achieved. The award is a very well deserved accolade for her hard work,” said Howard Park Director Amy Burch.

As well as maintaining a positive team culture, Emily has cemented Howard Park’s cellar door as the ‘home of sparkling wine in Margaret River,’ and has grown our annual event roster to 8 large scale events that attract 100-1500 people. She is also an active member of the Margaret River Cellar Door Managers sub-committee.

Amy Burch is gratified that the recognition is both validation of the current Howard Park destination marketing strategy but also an opportunity to develop this further, “It’s pleasing to know that we are on the right track and the award will further Emily’s professional development whilst also enable us to market the cellar door as a leading destination among an international audience.”

The Margaret River Busselton Tourism Association Wine Tourism Excellence Award celebrates the importance of wine tourism to the Region and acknowledges the intrinsic link to domestic and export sales of wine. It was weighted 50% on a written submission answering questions, and 50% on a series of mystery shopping visits to the Cellar Door over a 3 week period.

Margaret River Wine Association CEO, Amanda Whiteland said “It is great to see all facets of the wine industry acknowledged at our Gala night and the Wine Tourism Excellence Award was a great new addition to the celebrations last night.”

The award prize includes a travel bursary for the recipient to visit other wine regions to learn more about wine tourism. Options include travelling to Spain for the international Wine Tourism Conference or to South Africa with Wine Tourism Australia in April.