30 Years of Howard Park Wines

Howard Park has been a pioneering West Australian winery since 1986, as one of the earliest adopters of multi-regional fruit sourcing; a champion of the cool-climate Great Southern wine region and the world-renowned Margaret River. The result is the work of heritage and family -more than three decades handcrafting wines of provenance and elegance.

Our Story

The Howard Park story was borne out of the ambition to craft wine with generational cellaring potential. The first two wines were produced by its founder, John Wade, who left his prestigious posting in the Coonawarra after seeing enormous potential in the budding Great Southern wine region. Here, he crafted a riesling and cabernet sauvignon to stand the test of time. His friend and fellow wine lover Jeff Burch joined in partnership seven years later, purchasing cornerstone land parcels, constructing a winery and cellar door and entwining his family with Howard Park’s future.

30 Year Search for Fruit Perfection

Howard Park had humble beginnings, with a visionary winemaker, a shed and two powerful, elegant wines that still form the backbone of the range today. However, like many burgeoning ventures, the fruit was sourced from those who owned the vineyards.

The next 30 years were meticulously spent, discovering quality fruit producers from both Margaret River and the Great Southern. This allowed the Burch family and their winemaking and viticultural teams to build an intellectual database of regions, vineyards, blocks and clones in the hunt for optimal fruit quality.

After these years of experience, Howard Park is the proud owner of 4 distinct vineyards, each identified for allowing their specific fruit varieties to flourish to their full potential.

Exceeding limits

Growing pristine fruit in two regions is the strongest belief and passion of the Burch family, and will be forever woven into Howard Park history. Margaret River and the Great Southern are quite simply West Australia’s premier grape-growing regions, and the epitome of quality from this part of the country. This duality distinguishes Howard Park from all other Australian wineries, with exceeding excellence displayed on the world stage. Howard Park’s winemakers create true wine expressions by using only the best parcels of fruit.  No other winery has committed the last 30 years to developing their vital fruit source in the same way.